This is Chesterfield. Famous the world over for its crooked spire, there’s always a twist in the tale here. Now with the relaunch of the outdoor markets in 2026, the hustle, bustle and life at the heart of Chesterfield came alive as we all joined together to Twist and Shout.

Our start point for a creative approach to celebrating the markets and its people was in the joy, vibrancy and heart of the markets through time, brought to life through direct involvement of young people today as part of the projection. Twist and Shout plays with two elements - the iconic twist inherent in the All Saints spire, something standard, that with a twist became unique and playful, and the shout - the cry of the market trader selling their wares, drawing in customers, vocalising the markets.